Elmira Street Painting Festival - Elmira, NY

Elmira Street Painting Festival Promotional Resources

BRAND GUIDELINES

The Elmira Street Painting Festival is celebrating its 10-YEAR ANNIVERSARY. Hailed as one of the top New York State’s 62 of the biggest and best events – It is important to keep the look and feel of the festival’s message consistent throughout the promotion of the events.

The festival affords you a once-a-year opportunity to become an integral part of this amazing art and music festival. This 501c3 non-profit organization strives to bring the community together who values the heart of the City of Elmira.

The committee has established brand guidelines to assist our partner organizations with the promotion and communication of the festival.

Why is branding the event so important?

The Elmira Street Painting Festival provides the following; Boosts the economy for the City of Elmira and Chemung County, Fosters community pride, and strengthens regional relationships.

Boosting the Economy: ESPF provides free marketing and advertising for local businesses as visitors talk about their fun experiences when they go back home. If visitors post comments and photos about their experiences on Facebook or other social media, so much the better. The economic benefits of successful festivals ripple throughout a local economy–affecting tourism and non-tourism- related businesses alike.

Fosters community Pride: Residents with community pride are more likely to speak positively about Elmira to others and to volunteer with organizations and activities that support the common good.

Strengthens Regional Relationship: The Festival brings additional opportunity to create a healthier community for the whole region.

Brand Guidelines

This document has been developed to assist with management of the 2017 Festival branding across communications and promotional collateral.

The Host Branding and Festival Theme – The host organization is Elmira Downtown Development, Inc. who represents a platform of excellence and leadership in downtown events, not only with the Elmira Street Painting Festival but with Wisner Market, Twin Tier Jazz Festival, Taste of Downtown, and the new Alive After Five Concert Series.

BRAND APPLICATION - please use the graphics and wording included when promoting your organization presence at the festival. The ESPF logos included are PDFs, should you need different files, such as png and jpeg formats – please contact the office.

Elmira Street Painting Festival Promotional Resources

The Message:

Please use the following: Seneca Beverage Corporation presents the 10th Annual Elmira Street Painting Festival in downtown Elmira. Hosted by Elmira Downtown Development, Inc.

romoting the festival - please use the documents below

About the Festival:

Elmira Street Painting Festival is a family fun festival hosted by Elmira Downtown Development, Inc. to celebrate the rich arts community located in our area, and to bring the art to the community, all while creating downtown Elmira as a destination place for the region. A festival of art and music, where artists, emerging young artists, musician, dancers, local residents, business people, and visitors come to celebrate downtown Elmira, community and pride.

Please use the following to co-promote with us using the following resources:

Dedicated Website - www.elmirastreetpaintingfestival.org

Facebook Page - please tag the FB page when promoting your presence at the festival

Artists Application

Sponsor Application

Vendor Application

Poster

Rack Card

ESPF Logo Black background - ESPF Logo White background

EDD Logo

Please note: This document may change. The organization will contact you with additional information if needed. Should you need information, please contact Elmira Downtown Development, Inc. at 607-734-0341 or info@elmiradowntown.com



Elmira Street Painting Festival ElmiraStreetPaintingFestival.org